HueLifeCMO Knowledge Base

AI & Claude — A Plain-Language Glossary

Every term you'll bump into while using Claude — explained in plain English, no engineering background needed. Listed A to Z. Companion pages: AI Models — Who Makes What and Claude Code in VS Code.

A–Z

Agent / AgenticAn AI set up to pursue a goal across several steps on its own — plan, act, check, repeat — instead of answering one question at a time. "Agentic" just means "acting like an agent." (The HubSpot connector is this idea made real: Claude reading your CRM and, with approval, updating records.)
AGI
(Artificial General Intelligence)
The hypothetical future AI that matches humans across every kind of thinking. Today's AI isn't that — but it's the term behind most breathless headlines.
AI
(Artificial Intelligence)
Software that performs tasks we'd normally call "thinking" — understanding language, summarizing, drafting, answering questions. It's not conscious; it's very sophisticated pattern-prediction.
AlignmentThe work of making AI actually pursue what people intend — helpful, honest, harmless — rather than gaming its instructions. Anthropic's founding focus.
AnthropicThe company that builds Claude, focused on making AI that's helpful, honest, and safe.
API
(Application Programming Interface)
The "behind-the-scenes" way other software talks to Claude — how developers build Claude into your apps and workflows. You won't use it directly, but your tools might.
ArtifactsIn the Claude app, a side panel where Claude builds something you can keep and edit live — a document, a table, a working web page, a chart. Great for drafts you'll iterate on.
AutomationWork that runs without a person doing each step. Our Tuesday class digest is automation; the goal of the marketing apparatus is more of it.
BenchmarkA standardized test used to compare models ("scored X on math problems"). Useful signal, heavily marketed — treat vendor scores with a grain of salt.
BiasSkews inherited from training data that can tilt outputs unfairly. The reason humans review anything that affects people — hiring, pricing, credit.
Chain of thoughtThe step-by-step reasoning a model writes out while working through a problem — what you're seeing when Claude "thinks" before answering.
ChatbotAny software you talk to in conversation. Claude is technically one — but the word usually means the limited support-widget kind, so it undersells what's here.
ClaudeAnthropic's AI assistant — the product you're talking to. You chat with it in plain language to write, analyze, summarize, brainstorm, and more.
Claude CodeA version of Claude that works alongside developers in the terminal to read and write software. (It's what built this knowledge base.)
CLAUDE.mdA file of standing instructions in a project folder. Claude Code reads it at the start of every session — our house rules, remembered automatically.
Claude Desktop / MobileThe same Claude as standalone apps on your computer or phone, with extras like connectors and voice.
Claude.aiThe website/app where you chat with Claude in a browser — the everyday entry point for most people.
CLI
(Command Line Interface)
Controlling a program by typing commands instead of clicking buttons. It looks technical; it's just a text box. Claude Code lives here.
CloudSoftware running on someone else's servers, reached over the internet. Claude's brain runs in the cloud — your computer just talks to it.
CompactionSummarizing a long conversation to free up context space (/compact in Claude Code). Keeps the gist; fine details can drop — another reason to start fresh per task.
ComputeRaw processing power for training and running models — the expensive ingredient in AI. "More compute" is why frontier models cost what they do.
ConnectorA pre-built link between Claude and an app you use (e.g. HubSpot, Google Drive, Gmail). Connect it once and Claude can read — and sometimes update — that data for you.
ContextEverything Claude can "see" in the current conversation — your messages, files you've shared, and its own replies. It uses this to stay on-topic.
Context windowThe size limit of that memory — how much text Claude can hold at once. Big windows let it read long documents. Past the limit, the earliest parts may drop off.
Conversation / ThreadOne continuous chat. Claude remembers within it, but starts fresh in a new one — so keep related work in the same thread.
Cron jobA task scheduled to run automatically at set times — "every Tuesday at 9am." How our weekly class digest fires without anyone touching it.
Deep learningMachine learning done with many-layered neural networks. The approach behind essentially all modern AI, Claude included.
DiffA side-by-side view of exactly what changed in a file — old vs. new, line by line. How you review Claude Code's edits before trusting them.
EmbeddingText converted into a list of numbers that captures its meaning, so similar ideas land near each other. The math behind "find documents like this one."
Extended thinking
(Reasoning)
A mode where Claude works through a hard problem step-by-step before answering. Slower, but better on complex analysis or multi-step logic.
Few-shot / ExamplesShowing Claude one or two examples of what "good" looks like before asking it to produce more. Often the single fastest quality boost.
Fine-tuningSpecialized extra training to make a model better at one narrow job or voice. Powerful but heavy — most teams get 90% of the benefit from good prompts and Projects instead.
Frontier modelThe newest, most capable class of AI models at any moment — the leading edge. Fable is Anthropic's current frontier tier.
Generative AIThe kind of AI that creates new content — text, images, code — rather than just sorting or scoring existing data. Claude is generative AI.
GitA save-point system for a folder of files — every change recorded, every version recoverable. The seatbelt that makes fast AI edits safe, even used purely locally.
GitHubThe website where git projects get stored, shared, and backed up. Think "Google Drive for code folders," with history.
GPU
(Graphics chip)
The type of chip that trains and runs AI models. Originally for video games; now the most fought-over hardware on earth.
GroundingTying answers to a trusted source (your files, a live search) so they're factual and traceable, rather than generated from memory alone.
GuardrailsBuilt-in limits that keep AI from harmful, off-brand, or unsafe output. Some are Anthropic's; some you set in your instructions.
HallucinationWhen AI states something false but confident — a made-up stat, fake citation, or wrong "fact." The #1 reason to verify anything important before it leaves the building.
HookA small automatic rule in Claude Code that fires at set moments — e.g. "after every file edit, run the checker." Automation around the AI.
IDE
(Integrated Development Environment)
An app for working on a project's files in one window — editor, file tree, terminal together. Ours is VS Code, with Claude Code running inside it.
InferenceRunning a trained model to get answers — every reply you get is "inference." The counterpart of training (learning) vs. using (inference).
IterationTreating the first answer as a draft and refining ("shorter," "more formal," "add a stat"). Claude is built for back-and-forth — use it.
JSONA simple structured-text format programs use to pass data around ({"name": "HCS-212"}). You'll see it when Claude talks to other tools.
Knowledge cutoffThe date the model's training data stops. It won't natively know events after that — unless it can search the web or you paste the info in.
LatencyThe wait before (and while) an answer arrives. Bigger brains think slower — one reason to match the model to the job.
LLM
(Large Language Model)
The engine under Claude. Trained on enormous amounts of text, it predicts the most fitting next words to form useful answers. "Large" = trained on a lot; "language model" = it works in words.
Machine learningSoftware that improves from data and examples instead of hand-written rules — the umbrella method all of modern AI sits under.
MarkdownPlain-text formatting you can read raw: # heading, **bold**, - bullet. The house format of AI tools — CLAUDE.md is written in it.
MCP
(Model Context Protocol)
The open "universal adapter" standard that lets Claude plug into outside tools and data sources in a consistent way. It's the plumbing behind many connectors — you'll see the name, but rarely touch it.
MemoryNotes Claude keeps across sessions — preferences, facts, corrections. Different from context, which empties when the conversation ends.
ModelOne specific "brain" version of Claude. Anthropic offers a few, trading speed for depth. When a tool says "choose a model," this is what it means. (See the Models guide.)
Model family
(Opus / Sonnet / Haiku)
Opus = the most capable, for hard or high-stakes work. Sonnet = the balanced everyday workhorse. Haiku = the fastest and lightest, for quick, simple tasks. Newer numbers (e.g. 4.x) = newer, smarter versions. (Fable is a newer top tier above Opus.)
MultimodalAble to work with more than just text. Claude can read images, screenshots, PDFs, and charts you upload, not only typed words.
Neural networkThe brain-inspired structure inside a model: layers of simple nodes connected by weighted links. The strengths of those links are the parameters.
Open source / Open weightsModels whose internals are published for anyone to run or modify (Meta's Llama is the famous one). Claude is not — you use it as a service.
OrchestrationCoordinating several AI steps or agents into one pipeline — deciding who does what, in what order. The "conductor" layer above individual tasks.
ParametersThe billions of tiny learned "dials" inside a model, set during training and frozen after. More parameters ≈ a bigger brain — and a slower, pricier one.
PermissionsClaude Code's approval gate: it asks before editing files or running commands. Skippable for trusted work — that's a deliberate choice, not a default.
PluginAn add-on that extends a tool with a bundle of capabilities — in Claude Code, a package of skills, connectors, and commands installed together.
Privacy / Training dataWhether your inputs are used to train future models. Anthropic's business and API products are not trained on your data by default — but always confirm the setting for the specific tool and plan.
ProjectsA saved workspace in Claude that holds your files, instructions, and chat history for an ongoing effort — so Claude has the background every time, without re-explaining.
PromptWhat you type to Claude — your question, instruction, or request. A clearer prompt gets a better answer.
Prompt engineeringThe skill of phrasing requests well: giving context, examples, and a clear goal. You don't need to be technical — being specific is 90% of it.
Prompt injectionA security risk where hidden malicious instructions inside a webpage or email try to hijack the AI. Matters most when an AI reads untrusted content — be cautious connecting agents to your full inbox.
RAG
(Retrieval-Augmented Generation)
A technique where the AI looks up relevant info from your documents or database first, then answers using it — so replies are grounded in your real content, not just general training.
Rate limitA cap on how much you can use in a window. Hit it and you'll wait or upgrade. Normal, not an error.
RefusalWhen Claude declines a request because of its safety rules. Usually fixed by rephrasing or adding the legitimate context it's missing.
Repository
(Repo)
One project folder tracked by git — the unit our work is organized in. "The CMO repo" = the folder holding all marketing docs and tools.
SandboxA walled-off place to run code safely, where mistakes can't touch real files or systems. Test in the sandbox; ship outside it.
ScriptA small program that does one job start to finish — "render this image," "send the digest." The building blocks Claude Code writes for us.
SessionOne working sitting in Claude Code. Its context lives and dies with it — CLAUDE.md and memory are what carry over.
SkillA saved playbook Claude loads for a specific job — our brand rules, our naming, our workflows. Written once, followed the same way by everyone's Claude.
Slash commandShortcuts typed with / in Claude Code — /model switches brains, /clear starts fresh, /help lists the rest.
StreamingThe answer appearing word-by-word as it's generated instead of all at once. Cosmetic, but it's why replies "type themselves."
SubagentA helper Claude spawned to handle one subtask and report back — how big jobs get split and worked in parallel.
System promptHidden background instructions that set Claude's role and rules before you say anything (e.g. "You are a marketing assistant"). Often pre-set by whatever tool you're in.
TemperatureA dial for how predictable vs. adventurous outputs are — low for consistency, higher for brainstorming. Usually preset; good to recognize the word.
TerminalThe app where the command line runs (on a Mac, it's literally called Terminal). Open it, type claude, and you're in Claude Code.
TokenThe unit AI uses to measure text — roughly ¾ of a word. Length limits (and context windows) are counted in tokens. "100K tokens" ≈ 75,000 words.
Tool use
(Function calling)
Claude's ability to do things, not just talk — run a calculation, search, or call another piece of software to fetch live data or take an action.
TrainingThe one-time process that sets a model's parameters by showing it enormous amounts of data. It happens before you ever meet the model — your chats don't retrain it.
TransformerThe 2017 neural-network design that made modern language models possible — the "T" in GPT. Claude is built on the same family of ideas.
Vibe codingDescribing what you want in plain language and letting AI write the actual code — how non-developers now ship working tools. Review still required.
VisionThe image-reading ability specifically — paste a screenshot of a dashboard or a slide and ask Claude what it shows.
Web searchClaude looking things up on the live internet to get past its knowledge cutoff — with sources you can check.
Zero-shotAsking for something with no examples given — just the request. The counterpart of few-shot. Claude is good at it; examples still help.

The one-paragraph version: Claude is an AI assistant built on a large language model. You give it a prompt; it answers within its context window, measured in tokens. It can read images and files (multimodal), build editable artifacts, remember an effort in Projects, and — via connectors and MCP — act as an agent inside tools like HubSpot. Its weak spot is hallucination, so ground it in your real data and keep a human check on anything that matters.